A copy of a successful Y Combinator application from Simple Habit - Business Insider

While a student at the Stanford Graduate School of Business, Kim worked on building Simple Habit, an app that offers busy professionals access to quick guided meditations. Kim wrote to Business Insider that for the first year of Simple Habit's existence, she bootstrapped so she could "prove the business model first and see a product-market fit."

We built an iOS app that offers 5-minute meditations for life situations throughout the day. For example, meditations to reduce anxiety before a meeting, improve focus at work, and sleep better. We've been working on the company for 8 months . We have ~40k lines of code for all our platforms combined.Since our launch in June 2016, we've had 85k sign ups. Our weekly [redacted].We made [redacted] last month in September. We make [redacted] as of today, so we're expecting to make [redacted] in October.

What's new about what you're making? What substitutes do people resort to because it doesn't exist yet ? We're also the first to introduce a Spotify-like business model to the meditation space. Mindfulness teachers are paid a portion of our subscription revenue commensurate to the number of times their content is listened to. Users get access to meditation content that is diverse in personality and topics.

2) Our competitors also don't understand that teachers can be a powerful channel for user acquisition. The key to developing this channel is to focus on creating a great experience for meditation teachers. This includes setting up the right financial incentive structure for teachers and building them tools that enable and encourage them to be an evangelist of Simple Habit.In the US alone, 18M people are meditating , and this number keeps increasing every year.

There’s already a Spotify for mediation. wakingup

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