Celebrity car customizer Vik Tchalikian talks expanding into fashion - Business Insider

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A millennial car customizer who counts Lebron James and Kendall Jenner among his clients explains why he's expanding his business with a luxury shoe line

In fact, according to Tchalikian, both cars and people from all over the world travel to RDB LA just to get a taste of their work.

— a project Tchalikian spent a year working on developing. The shoes are currently available to purchase online. But this shoe line isn't mere merch for the store: Its intended to develop into a luxury brand and Tchalikian says it was designed in the same factory thatuses in Spain. Made with the "high-end driver" in mind, the hand-made shoes range in price from $350 to $525 and include leather loafers, high-top sneakers, and easy slip-on slides.

"We have the runner shoe that is geared toward the sporty guy who's driving the sports car; there are guys that like to drive barefoot so we made slides," he continued. "High-tops are for going out at night, and then the [loafers] are, of course, the classy version where you can wear them anytime." Tchalikian had been promoting the brand earlier this year but paused as the pandemic swept through the country.

He also told Business Insider that a few celebrities and influencers who were fans of the brand before have expressed interest in collaborating on shoe lines in the future. For example, he says, rappersaw some of the new shoes after RDB LA redid his Lamborghini. He then promptly agreed to promote a pair, which Tchalikian said was "really cool."

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