The job market has been flooded with skilled media talent in recent months, as consolidation in the industry eliminates roles and the pandemic places pressure on companies to lay off and furlough staffers.
The market for media talent is strained, but talent searches are picking back up as productions resume. As businesses look to content to build brand loyalty, from breakfast cereal brands to tech giants, a war is brewing for talent with media expertise, including creative, content, tech, and digital-product skills, several recruiters said. Katalyst Group's Wendy Doulton encouraged laid-off media talent to keep busy, taking up hobbies, side hustles, or volunteering. "You have to have a good story to tell when you're interviewing," Doulton said.
As legacy brands like Disney and WarnerMedia shift direct to consumer, new doors are opening into the media industry.
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