Cameo's cofounder on how to turn internet fame into passive income - Business Insider

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The cofounder of Cameo explains why social media makes fame 'stickier,' and how people can turn their 15 minutes of celebrity into a lifetime of passive income

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"It's important to understand that there are more famous people today than ever," said Galanis. "And more people are becoming famous every day."Core to Cameo's business model is a foundational concept: not only does social media create stars, but it helps keep those stars famous longer. "Because of social media, fame is stickier than ever before," said Galanis. "Fifteen minutes of fame in 2020 could last your whole life, because you're going to get a social following from it."

Similarly, David and Annie Tobrowsky of "90 Day Fiancé" and Sonja Morgan of "Real Housewives of New York" have leveraged their fleeting moments of stardom into serious money, earning $143,000 and $123,000, respectively, from Cameo.

 

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