Retail Dive. That opens a big data opportunity for Marcus, as it can then leverage applicants' provided data to sharpen its lending model: The more data it has to work with, the more accurately it can assess prospective borrowers' creditworthiness.
A presence on Walmart's Marketplace could boost brand recognition and customer acquisition potential for Marcus. All eligible sellers will receive an email invitation to apply for a Marcus loan, meaning thousands will be exposed to Marcus' brand name and offerings.
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