The rise of remote working during COVID-19 has, for some people, caused a creativity slump.
He shared his six top tips for fostering creativity when working from home during lockdown. They include cutting down the size of video calls and ensuring staff have office comforts at home.In his 34 years in the video game industry, David Darling — who cofounded British studio Codemasters with his brother in 1986 and sold his stake for a share of £80 million in 2007 — has always believed staff need to work under one roof, so they can easily bounce ideas off one another.
Here, the skeptic-turned-convert shares his six tips for maintaining your business' creativity while working from home. Discord, a popular chat app among gamers, has an "always on" voice function that worked well for Kwalee's design and marketing teams, because it simulated the spontaneity of office conversations, Darling says.
"It's where many of our games come from, so we couldn't risk losing this just because we weren't all together in person." Darling has also slimmed down Kwalee's marketing: The focus before was polished videos with "top-notch lighting, camera and sound." But now, the company is finding that "the 'homemade' feel of a Zoom or phone recording is now an accepted format, and are looking at ways of integrating this into some of our marketing — saving time and budget.
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