McDonald's teams up with J Balvin in latest celebrity partnership - Business Insider

The fast-food giant announced it would be teaming up with Balvin on Monday, following McDonald's deal with rapper Travis Scott. Like the Travis Scott collab, the partnership will be centered around Balvin's favorite meal at McDonald's. The J Balvin Meal includes a Big Mac, medium fries with ketchup, and an Oreo McFlurry. The meal — which is made up of items already on McDonald's menu — will be available from October 5 to November 1.

Unlike the $6 Travis Scott Meal, the price of the J Balvin Meal will vary by location. However, if customers order via the McDonald's app, they can get the Oreo McFlurry for free. As part of the collaboration, McDonald's workers will receive custom t-shirts designed by Balvin. Balvin said in a press release that there are "more surprises" to come linked to the partnership. Jerritt Clark/Getty Images for McDonald'sfollowing its launch in early September. Sales surged to such a degree that locations began to run out of ingredients for Quarter Pounders, the central part of the meal.

"McDonald's stands out among limited service peers following the introduction of the Travis Scott meal, which drove a meaningful acceleration in the visitation trend in recent weeks and could be taking share from competitors," Well's Fargo's Jon Tower also mentioned the Travis Scott partnership in a recent note arguing that McDonald's "is the best-positioned restaurant to re-capture sales and re-establish habits" as customers return to restaurants.

This tactic will be old in exactly right now.

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