Netflix is currently trialing mobile subscription plans for African countries in a bid to boot users in the continent. ― AFP pic
According to data from Digital TV Research, the streaming service only counts 1.4 million subscribers on the African continent. In comparison, the South African pay-TV operator, MultiChoice boasts almost 20 million subscribers in 50 African countries. This difference is partly explained by the high cost of Netflix subscriptions relative to the purchasing power of African households.
After being trialed in Egypt and South Africa, these mobile subscriptions have now launched in other African countries, such as Nigeria ― a country heading for 101 million mobile internet users in 2021.
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