The long, hard road to market for SoulCycle's home bike - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 19 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 11%
  • Publisher: 51%

Business News News

Business Business Latest News,Business Business Headlines

'That product was cursed from the beginning' – the long, hard road to market for SoulCycle's 'Peloton killer'

So many problems befell SoulCycle's at-home stationary bike, rolled out nationwide this week, that one former staffer told Business Insider, "That product was cursed from the beginning."

The backstory of the home bike is a crash-course in what can go wrong with product development and marketing, current and former employees of the boutique fitness brand told Business Insider inThe NYC company, which boomed nationally then watched new studios fail to lure riders, pinned its hopes on a "Peloton-killer" home bike to compete with its rival.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

An inside look at the app that's like Duolingo for disaster prep - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Levi's opening NextGen stores with 'Tailor Shops.' Take a look inside. - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Still gotta go inside....
Source: BusinessInsider - 🏆 729. / 51 Read more »

SoulCycle at-home bike goes national in bid to compete with Peloton - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. soulcycle / Equinox officially in competition with amazon now.. let the games begin
Source: BusinessInsider - 🏆 729. / 51 Read more »

How slowing down can actually help you get more done in the long run - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Inc Yeah but I thought white supremacy? Inc We've applied the same principle to our business strategy
Source: BusinessInsider - 🏆 729. / 51 Read more »

How the pandemic positively affected the housing real estate market - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. KelloggInsight Looking for a Mobile App UX/UI Designer? Feel free to contact me: KelloggInsight You don’t have to be a professor to know that
Source: BusinessInsider - 🏆 729. / 51 Read more »