The $700 billion Hispanic business market in the U.S. is now at the tipping point

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As gridlock over another round of stimulus for small business in Washington continues, 5 million Latinos are at risk of bankruptcy, a new study reveals on Sunday.

Latino companies that applied for the Paycheck Protection Program have seen a 21% drop in revenue since February while their costs for PPE and other safety measures rise.Bryan Mitchell | Bloomberg | Getty Images

Statistics reveal the story. Latino companies that applied for the Paycheck Protection Program saw a 21%in revenue from February through September while their costs for PPE and other safety measures rose and continue to remain high. Additionally, they retrofitted their businesses to deal with the pandemic, which resulted in a huge amount of expenditure that exceeded their revenue in the summer. They spent a lot to stay open and ended with a negative 11% margin.

 

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