By offering new green products or services, a business is more likely to cater to an emerging trend or niche market, which can make it more competitive.
FILE PHOTO: A prototype of a water bottle made out of recycled plastic is pictured during a media visit for the inauguration of the Nestle Institute of Packaging Sciences in Lausanne, Switzerland, September 12, 2019. REUTERS/Denis Balibouse By catering to new niche markets using green products and services, these businesses have emerged as future leaders in their sectors.
Although establishing a direct causal link can be difficult, some of the greenest companies, such as Cisco, Tarmac or Stantec, are also considered the greatest companies by employees.Greening initiatives signal to external stakeholders, such as investors and customers, that a business is committed to doing good.
Bhutan is the only carbon negative country in the world but major obstacles stand in the way of the Himalayan kingdom's decision to follow a green path over rampant economic expansion AFP/ARUN SANKARInvestors are increasingly questioning firms on their commitment to sustainability, and expecting meaningful steps from them for integrating consideration of such issues into their investing criteria.