, its first campaign since the rebranding. Lend a Hand aims to support California’s firefighters amid a record-breaking wildfire season.
“We have been able to address a need in the entertainment community and provide resources that inform a more impactful response on behalf of our industry in a time of crisis,” said Jeff Bader, vice chair of the EIF Board of Directors and president of program planning and strategy at NBCUniversal. Defy:Disaster is guided by an advisory council with various crisis response experts including Irwin Redlener of the National Center for Disaster Preparedness at the Earth Institute at Columbia University, Regine Webster from the Center for Disaster Philanthropy, Kirsten Mildren from the United Nations Office for the Coordination of Humanitarian Affairs, Abby Browning from the California Governor’s Office of Emergency Services and Los Angeles Fire Department deputy chief Graham Everett.
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