Recently, founder Erin Keatch revealed a new campaign for the site that speaks to another key facet of importance in the fashion industry – inclusivity – by tapping local drag artist Samuel Landry to model the eclectic and eye-catching wares she sells.
This permission to take chances is something Landry clearly relishes, particularly considering his background as a theatre student. “[That’s] a collective approach to making art,” he says. “Doing drag allows me to have a completely individual expression. I’m in charge and the whole look is me.” And Landry has been able to cultivate both a persona and a position in Moncton’s fledgling drag scene, which he and a former partner had a major part in nurturing.