Wednesday, 23 Dec 2020 11:10 AM MYTA viewer watches as Prime Minister Tan Sri Muhyiddin Yassin launches the National Tourism Policy 2020-2030 online. — Bernama pic
KUALA LUMPUR, Dec 23 — The National Tourism Policy 2020-2030 launched by Prime Minister Tan Sri Muhyiddin Yassin today aims to restore and preserve the country’s tourism industry to once again make Malaysia a preferred destination for global visitors. Muhyiddin said this can be achieved through key approaches that include strengthening competitiveness, sustainable and inclusive tourism sector development, as well as disaster preparedness in the future.
“The policy will be implemented through six key strategic thrusts, namely governance transformation, creating an inclusive tourism investment zone and intensifying tourism digitisation, enriching the experience and satisfaction of tourists, strengthening commitment to sustainable tourism, and increasing the capacity of human capital in all tourism sub-sectors,” he said during the launch conducted online this morning.