cameras and is estimated to have grossed RMB 48M in the screen format on Day One. This marks the biggest opening day ever for a Chinese movie in IMAX and the 3rd highest grossing IMAX opening day ever in China, behind. Overall, IMAX is projecting a Chinese New Year opening record of RMB 50M/$7.7M from 3 titles, an 18% increase over CNY 2019.
What a difference a year is making for China which was the first country horribly hit by Covid and to go into severe lockdown, which also kiboshed the lucrative New Year frame for 2020. Today marks the start of this year’s week-long Lunar New Year session that also includes six other new local releases.
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