From Beatlemania To Beliebers: The Business Of Fan Clubs In The Superfan Era

  • 📰 billboard
  • ⏱ Reading Time:
  • 62 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 28%
  • Publisher: 63%

Business News News

Business Business Latest News,Business Business Headlines

The business of fan clubs in the superfan era: How online fandoms and artists’ followers are affecting release dates, tours, merch and more in the music business.

Jamie McCarthy/Getty Images; Jason Kempin/Getty Images; Mike Rosenthal/Getty Images; Ethan Miller/Getty Images; Courtesy of Big Hit EntertainmentFandoms are no longer about stickers and promotional photos. Artists are using their most enthusiastic followers to help make key decisions about release dates, tour launches and merch, to spread the word about key developments and to generate revenue through membership fees.

“Time and time again, people underestimate us as a fandom,” says Ibarra, “and time and time again, we prove them wrong.” Working with artists’ managers, labels and other official reps, fandoms can get the word out quickly about new releases and merch: Justin Bieber spent two months hyping his February 2020 album,, to Beliebers on social media and was rewarded with his seventh No. 1 album.

In exchange, superfans provide information both directly or indirectly . Using social media posts, as well as streaming numbers and ticket and merch sales metrics, managers and labels can view information about fans such as age, gender and when they’re online. “A lot of that obviously has to do with privacy and data and information that’s not meant to be shared,” says Augustus. “But we try to piece together what we can.

Fandoms that can sustain acts aren’t new, as generations of Deadheads, Parrotheads and members of the Ten Club can attest. And artists like Taylor Swift realized early on how recognizing and communicating directly with superfans could boost her audience. In this spirit, Church delivered vinyl copies of his 2015 album,, to fan club members through the mail, cementing their loyalty forever.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 112. in BUSİNESS
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

what we want is an articles about this :: Racism should not be tolerated if you agree with! you agree with a racist so you = Them RACISM IS NOT AN OPINION Wir sind gegen Rassismus!! 우리는 인종 차별을 반대합니다!! Bayern3_racism MatuschikOUT Bayern3_Rassismus

JUSTICE IS COMING JUSTICE IS COMING JUSTICE IS COMING JUSTICE IS COMING JUSTICE IS COMING JUSTICE

Listen to my new release FLOWSTAR

WE LOVE YOU BANGTAN Bayern3Apologize Bayern3Racist RasismusbeiBayern3 RACISM IS NOT AN OPINION ARMY WILL ALWAYS BE WITH YOU APOLOGIZE TO BTS

You used Taylor’s pic to generate interest, only to mention her in a half a sentence. This article is ab BTS, beiber mostly. Do better BB

우리는 인종 차별을 반대합니다. We are against racism. Wir sind gegen Rassismus. EL RACISMO NO ES UNA OPINIÓN RACISM IS NOT AN OPINION!! Bayern3_racism MatuschikOUT Bayern3_Rassismus

bts fans are fighting for justice and respect, can you join them? MatuschikMussWeg Bayern3Apologize Bayern3_Racist

fljb6_drew JBTS superiores 우리는 인종 차별을 반대합니다. We are against racism. Wir sind gegen Rassismus. RACISM IS NOT AN OPINION RacismIsNotAnOpinion Bayern3Apologize Bayern3Racist RassismusbeiBayern3

fljb6_drew Justin & BTS ✨

JUSTICE IS COMING

BTS AND ARMY WORD DOMINATION 💜💜🥂

Fucking just write abt the racism against Asian ppl what the fuck are u silent for RACISM IS NOT AN OPINION! Wir sind gegen Rassismus! 우리는 인종 차별을 반대합니다! Bayern3_racism MatuschikOUT Bayern3_Rassismus

Business Business Latest News, Business Business Headlines