How This Entrepreneur Builds Her Empire While Making Hard Business Decisions

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The pandemic has put many businesses at risk, and for Ali Kriegsman, COO & Co-founder of Bulletin, a wholesale marketplace that connects retailers with the best brands on the planet, life in the retail sector was hit hard.

1. As women, we need to stop worrying about perception

We cannot operate under a microscope and let our critics dictate how we run a business. In business, tough choices need to be made, and they must be made without incessantly doubting yourself and your decision-making skills. There will always be critics, so make the hard decisions and move on from them. You can’t make everyone happy, nor should you need to.That being said, empathy is an essential skill as a leader.

The bottom line is that as a business owner and leader, you need to put your business first. Without the company operating, generating revenue, and growing, this business will cease to exist. But if you have been in an unfortunate layoff situation, don’t be afraid to ask that previous employer for help. You can reach out to get a referral letter and let them know you would appreciate their help in using their network to find you an alternative position.

 

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