in a theatrical marketplace which is in the throes of trying to come back.
The good news is that Los Angeles is maintaining its stamina as the No. 1 box office market, with currently $1.1M in its second weekend back, +5% from the same Friday and Saturday period last week. L.A. finaled last weekend with $1.55M. But there are still a lot of holes at the B.O., both here in the city and nationwide. Capacity in LA is still 25%, though it’s expected to hopefully get to 50% by Easter weekend or the weekend after. Arclight Cinemas are still still closed, but the The TCL Chinese Theatre is reopening Monday, as well as Regal Cinemas on April 2 in time forOf the 5,88K theaters in U.S.
Beamed Universal Domestic Distribution President Jim Orr this morning, “We’re very gratified that major markets such as New York and Los Angeles are available for our release of. Audiences in these markets, and every other market, have embraced our film. We’re also very excited to seeopening in additional theatres and markets over the next several weeks, especially in Canada, which is still significantly impaired in comparison to the US.
RelishMix points out that Odenkirk punches the campaign with 1.41m social media followers across Twitter, Instagram, and Facebook, while co-star Christopher Lloyd has 2M. RelishMix says the social media chatter “pushes on repeated comparisons to thefranchise, plus punctuations on the ‘give me the kitty cat bracelet’ as a new iconic catch-phrase.