Act + Acre Is Pioneering The Scalp Care Industry

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The billion-dollar hair care industry has capitalized on a plethora of hair care products for consumers but failed to create space around the most important aspect of hair care: scalp health. Act + Acre has pioneered the industry with their Patented Cold Processing method.

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regimen produce less sebum from the scalp and retain 97% of of the product. The hair tresses were scanned by ATR-FTIR spectroscopy after sebum application and after the application of the 3 product regimen.Reavey observed that among consumers there was a general consensus that clean hair products didn’t have the same efficacy as their salon and drugstore competitors and didn’t yield the same results or performance.

The Cold Processed Method uses ice-cold water at high pressure to combine the essential oils and ingredients. As Reavey mentioned, clinical tests have shown the products retain 97% of the efficacy of the ingredients unlike the industry average of 3%. By not using heat, the brand saves 90% energy. A clinical study byshows the Act + Acre regiment removes 95% of buildup from scalp and hair.

All of Act+Acre’s products are geared to focus on scalp care first. The current assortment of products includes The Hair Cleanse and Conditioner, Cold Processed Scalp Renew Mask, Stem Cell Serum, Restorative Hair mask and Plant-Based Dry Shampoo. In 2020, the company saw a surge in growth with year-over-year sales spiking by 432%, cementing its position as a market leader in the clean hair wellness category.

 

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