, the company’s independent label and artist services arm. Kreidich, who joined ADA as EVP at the end of last year, will be based at the company’s headquarters in New York and report directly to Max Lousada, CEO of Warner Recorded Music. She succeeds Eliah Seton who, after over a decade with WMG, has taken a new role outside the company.
In recent months, ADA has expanded its global operations with ADA Latin and ADA Asia and has struck strategic licensing deals with partners such as Malaysian indie label, KRU Music; Punjabi aggregator, Sky Digital India; Africa’s largest indie hub, Africori; and the Arab world’s Rotana Music. Last week, ADA announced an exclusive partnership with Billy Mann and Benton James, launching the JV label icons+giants.