Small Business Spotlight: Pura Utz

The brand, founded by Anna Waller Andrés and Bernabela Sapalú, empowers Mayan women to share their crafts and fund their futures.Women running their own companies? We love to see it. In our monthly series Small Business Spotlight, we chat with independent fashion entrepreneurs about their journey to be-your-own-boss status.

Here, tips for raising funds, developing a marketing strategy, navigating social media, and more—straight from women who have done it themselves. For her entire life, Anna Waller Andrés, a trained nurse, has had a passion for giving back. When she wasn't caring for people at her job, she spent her downtime, well, caring for other people: For years, she traveled back and forth from Denmark to Guatemala, volunteering with various NGOs and co-ops focused on helping local artisan women make a livable wage.

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