Spanish-speaking audiences are a huge streaming market. Do media companies understand it?

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Executives often tout the importance of Spanish-language audiences, and if recent deals are any clue, Latino viewers are a key part of the streaming wars.

first established last fall, reports Anousha Sakoui. The extension will not change the safety measures that the industry has adopted, including requirements regarding social distancing, the creation of safety zones and rigorous testing. Also, there are no new provisions requiring vaccinations.While shoot days in greater Los Angeles are up significantly since January, they declined last week, according to FilmLA data, a reminder that the industry’s recovery still has a ways to go.

Perhaps most significantly for its future, Endeavor took full control of UFC, a cornerstone of its sports and entertainment strategy. Ahead of the previous IPO attempt, investors were confused by Endeavor’s eclectic mix of assets . Owning all of UFC, instead of just half, should help clear things up. “We’ve got a cleaner narrative altogether,” Shapiro said.Endeavor is making a big bet on the violent sport, despite the obvious risk of serious injury to its athletes. The league recently packed a Jacksonville, Fla., arena with 15,000 people for UFC 261. Emanuel says UFC NFTs are coming too. Risk-taking is very much on-brand.

UMG can take advantage of streaming’s growth because of its relationships with companies like Spotify and Apple Music and its robust catalog, with artists including The Weeknd, Justin Bieber and Drake. UMG accounts for 11 of the top 20 artists most played on Spotify, according to the Goldman Sachs report. The bank estimates paid streaming services will grow to 1.28 billion global subscribers in 2030, versus 443 million in 2020.

 

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