Said Grainge, “We are very pleased to have Richelle join our stellar leadership team, where she will play a key role in advancing our global strategy. Richelle’s proven leadership and expertise in consumer marketing, audience growth, business development and direct-to-consumer initiatives will be a valuable resource for our artists and drive our vision of a holistic fan-centric program that complements our partner platforms.
“It’s an honor to join UMG,” said Parham. “As one of the world’s most innovative and strategic companies in any industry, UMG possesses an incredibly talented leadership team, a global footprint, iconic labels and publishing company, as well as other music businesses.
The top five contestants on the series will also sing two additional songs each – one from the catalog of someone they consider their personal idol, and the second being a new song they’ve cut as a single with a name producer. The show airs on ABC Sunday at 8 p.m. ET/5 PT.Chief Content and Marketing Officer. Reporting to CEO Michael Weissman, she will guide the company’s artist development, industry relations, and brand marketing strategies. She starts on June 1.
“Lauren’s impressive background spanning labels, social media, and artist services is unique in the industry,” Weissman said. “She is known for pioneering strategies and building teams that utilize music and tech to connect artists and fans — enabling artists to stay independent while building long-term, successful careers in music.