German broadcast giant ProSiebenSat.1 Group’s first quarter revenue for 2021 showed a marginal 1% uptick to €938 million , despite pandemic-related lower advertising revenues.
The Group has increased its full-year outlook for revenues by €100 million to a target range between €4.25 billion and €4.45 billion. For adjusted EBITDA, it’s risen from between €720 million and €780 million to between €750 million and €800 million., chairman of the executive board of ProSiebenSat.1 Media SE, said: “We are very satisfied with our start into the year 2021.
External revenues in the entertainment segment amounted to €610 million in the first quarter of 2021 — 8% below 2020’s €664 million. Advertising revenues in the entertainment segment decreased by 14%. However, revenues from program production and sales rose by 20%. Distribution revenues also increased by 8% year-on-year, in particular due to higher numbers of HD users.