REUTERS: NBCUniversal Chief Executive Jeff Shell said on Monday that the upcoming Tokyo Games could be the most profitable Olympics in NBC’s history.
"I lived in London: everybody was worried about the traffic. And last time it was Zika, and then once the Opening Ceremony happens, everybody forgets all that and enjoys the 17 days. And I think this is going to be the same thing,” he said. Shell on Monday said the company had officially completed its advertising sales “upfront,” which he said was the strongest in the history of NBCUniversal.On June 7, the company said it will air an"unprecedented" 7,000 hours of coverage for the Tokyo Games across its multiple television networks and streaming platform Peacock.
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