The onset of streaming over the past few years has enabled the company to profit from the hunger for content, a factor that is surely driving the sale process forward despite signs of distress at the parent company.
While the merger of Eros International and STX in 2020 was billed as a peanut-butter-and-chocolate combination, it has proved to be unwieldy. Covid hit the company hard, as with everyone with a stake in film production, but additional headaches have resulted from efforts to reconcile the Mumbai-based operations of Eros with Burbank’s STX.to go public in Hong Kong, citing market conditions.
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