This North Texas company’s Super Bowl ad isn’t about a product. It’s about a job.

  • 📰 dallasnews
  • ⏱ Reading Time:
  • 27 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 14%
  • Publisher: 71%

Business News News

Business Business Latest News,Business Business Headlines

This North Texas company’s Super Bowl ad isn’t about a product. It’s about a job

A Coca-Cola Southwest Beverages employee seen in the company's new ad that is part of a hiring push aiming to bring on hundreds of workers.Dallas-based Coca-Cola Southwest Beverages has never run an ad — its first-ever will appear on television sets in Texas and Oklahoma for a 30-second span during Sunday’s Super Bowl.

, a shop started by former Richards Group creatives. Artkop and Plot Twist declined to say what the regional ad is costing. Thirty-second ads aimed at the big game’s nationwide audience are costing as much as $7 million this year.. Pay at Coca-Cola Southwest starts at around $15 per hour and varies greatly based on the position, Artkop said. The company is hiring for roles across the board — warehouse loaders, truck drivers and sales associates as well as machine operators and technicians for its manufacturing work.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 18. in BUSİNESS

Business Business Latest News, Business Business Headlines