for all of Ford. Effectively, the badge hopes to edge closer to the fast-moving, tech-driven cultures of its EV-only competitors.
The ICE division, Ford Blue, will concentrate on"relentlessly attacking" costs, improving quality and streamlining operations to help turn a profit. Blue will supply hardware-focused engineering and manufacturing to the rest of the company., who joined Ford in September 2021, will lead the unit's development as its Chief EV and Digital Systems Officer.
So they’re pulling a Mercedes’ EQ? With this new line of cars or a legitimate different business and stock?
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Source: cleantechnica - 🏆 565. / 51 Read more »