Esports Company Andbox Rebrands as NYXL, Pledges 7-Figure Investment Into NYC Gaming Community

and will be making a hefty investment into the city’s gaming community over the next year, including building its new Manhattan headquarters, practice facility and live-event space in pursuit of developing New York into a gaming epicenter.

Additionally, hip-hop artist and New York native A Boogie Wit Da Hoodie has joined NYXL as its first creator tapped to develop content series, music projects and other artistic experiences for NYXL’s platforms and social channels, including YouTube, TikTok, Twitch and Twitter, among others. A Boogie will also collaborate with NYXL on traditional film and television projects, as well as custom apparel and merchandise that represent New York and the NYXL lifestyle.

CCO Mitchell Smith added: “Our team is dedicated to building New York’s esports programs, discovering new creators, and creating new content and entertainment that will showcase our home city. We see NYXL and esports as an important step in growing New York’s economy and we are excited to build this sector and create large scale events that bring people from around the world into the City.

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