Ash Barty's retirement from tennis is symptomatic of how the new generation of players view their careers and sport must rise to the challenge of ensuring a healthier overall environment to retain its top talent, industry experts have told Reuters.
"To be excellent in anything requires sacrifice," De Picciotto told Reuters."There's an extremely high level of dedication required for anyone to do exceptional work." "It's in everybody's interest that athletes play at a high, healthy level for as long as possible. It's in everybody's interest to build brands and to sustain success. It's much more difficult to continue to rebuild time after time."
Bob Dorfman, sports marketing analyst at Pinnacle Advertising in San Francisco, said the pandemic had also changed people's priorities and elite-level athletes were no exception.