VW to scrap models and focus on premium market

"We are on quality and on margins, rather than on volume and market share."

Antlitz said VW would reduce its range of petrol and diesel cars, consisting of at least 100 models spread across several brands, by 60% in Europe over the next eight years. The paper said VW's new strategy was a sign of profound changes in the auto sector, which has attempted for decades to increase profits by selling more cars each year, even if that required heavy discounting.

Former VW chief executive Martin Winterkorn, who resigned in the wake of a diesel emissions scandal, had made it his goal to beat Toyota and General Motors to the title of"volume number one" by 2018.

The same path GM and Chrysler went by going with big SUVs and pickup trucks. It is a path to oblivion.

rtenews So much for the people's cars then!

rtenews They need to change their name from Volkswagan 'peoples car'... Maybe 'Richer peoples car'...

rtenews Shite cars

rtenews 8 years?

Less cars , more profit means only one thing.

rtenews No more Golfs. GAA lads in bits

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

VW to scrap dozens of models and focus on premium marketLine-up of petrol and diesel cars to be cut by 60% in Europe via IrishTimesBiz
Source: IrishTimesBiz - 🏆 6. / 77 Read more »

Stocks fall and bond yields jump following Fed commentsBanks and airlines endure losses in Dublin on what was muted day for markets
Source: IrishTimesBiz - 🏆 6. / 77 Read more »

Jack O’Connor ticking all the boxes as Kerry turn their focus to real businessJack O’Connor ticking all the boxes as Kerry turn their focus to real business via IrishTimesSport
Source: IrishTimesSport - 🏆 2. / 99 Read more »