Husband and wife team Jesse and Devorah Lemmer are alchemists. The entrepreneurial pair may not have turned mercury into gold, but they have created a recipe for success in their young safari business. Just over a year ago, partly out of necessity as much as a desire to pursue a new life-path, the couple created Just Reserves – an online travel site that focuses on promoting South African bush holidays and escapes to locals, affordably so. And they have not looked back.
And they have not looked back. “It was right in the middle of the pandemic early last year, and I had shelved plans to pursue a career in commercial aviation,” Jesse said. “Dev’s role in an advertising agency also came to an end. We needed an income, our mutual passion was the bush, and we decided to turn our love for Africa into Just Reserves.”The timing wasn’t great as the couple had just celebrated their six-month wedding anniversary when the plan had to be hatched.
“Given the number of online scams, it was difficult at first, and fraudsters unfortunately tarnish the market for honest operators. But we worked hard to build a small client base, and slowly but surely referral business became our main- stay,” said Jesse. Trust is the most important aspect of their trade, and therefore Dev believes people return to book a second time.
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