Halsey calls out the music industry forcing them to create 'fake' viral TikTok to release new song

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They are not happy about the TikTok-ification of music.

In the video, the singer stares fed up and stone-faced into the camera, with captions that read,"basically I have a song that I love that I wanna release with/But my record label won't let me/I've been in this music industry for 8 years and ive sold over 165 million records".

I’ve been minding my own business on tour taking care of my baby. Four albums deep. Coasting. I’m way too established to stir something like this up for no reason or resort to this as a marketing tactic but now I’m in too deep so there’s no going back 🤷🏻‍♀️They write,"and my record company is saying I can't release it unless they fake a viral moment on TikTok".

Talked to my label tonight after my tiktok tantrum. They said “wow the tiktok is going really strong!” I was like ok cool so can I release my song now? They said “we’ll see!” 🙃 tell me again how I’m making this up.Finishing off the video, they remark on their love for creating music for people,"I just wanted to release music, man./ and I deserve better tbh/I'm tired".

The song sounds like it would be an absolute banger, regardless of going TikTok viral or not. It's such a shame that art has to be measured by likes and shares nowadays, but we suppose, it's a sign of the times.

 

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