favourite. “I felt it, and I know I’ll really feel it on the next album to remain relevant. But then why is relevancy linked to youth? TikTok feels like a weapon of that — to perpetuate this obsession with youth as the best thing you can be.” Demanding that all artists do as ‘the kids’ do, Rebecca’s discomfort around how the obsession with an app with such a young audience teeters into ageism brings out a far more nuanced conversation, beyond the surface level ‘fuck labels’ sentiment.
And while Rachel and Piri both sing praises for TikTok, that toll is still there. “As an artist, all your platforms become about promoting yourself. It makes you feel super self-conscious because you are borderline seeking approval and people can be so nasty”, Rachel says.is nothing new for Piri, who has previously spoken out about the hate she receives in comparison to her male peers. “Half the things I post, I get hate for.
In a digital sphere where attention spans are ever-shortening and mass opinions change in seconds, is it truly that beneficial to hook artists’ careers onto something so flimsy? Boiling artists down into bite-size, catchy clips, the demand to embrace the short-form doesn’t provide much hope for future artistic growth. “If I had a TikTok song that suddenly doubled my audience,” Rebecca wonders, “I don't know how amazing that would feel.
.” Even for artists that have benefitted greatly from TikTok and have no qualms with exceeding the demands to post, the hold the app has on music is felt everywhere from the studio to the boardroom to socials. New artists uproot the charts with overnight hits; others are led to believe it really is that easy ; and then labels expect whole rosters — often those who built careers before TikTok even existed – to compete with the same viral standards of success.
The last 2 paragraphs are what really matters here. These artists, ESPECIALLY the women..because labels strong arming these posts; r subject to ALL of the NEGATIVELY that INEVITABLY come with EACH tik tok. Im appalled but not suprised they don't give 2 shits about mental health.