UK ditches cookie pop-ups to boost business and research

The EU approach to consent differs slightly from the SA approach. Picture: 123RF/JONATHAN WELCH

The announcement criticised the EU’s “highly complex” General Data Protection Regulation and promised a “clampdown on bureaucracy, red tape and pointless paperwork” to “seize the benefits of Brexit.” A DCMS spokesperson said that “as the Commission itself has made clear, EU adequacy decisions do not require countries to have the same rules. Our view is that these reforms are fully compatible with maintaining the free flow of personal data from Europe.”

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