Dolce&Gabbana fiasco shows importance, risks of China market

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Don't mess with China. Luxury brand Dolce&Gabbana learned that lesson the hard way when it faced an intense backlash over what were seen as culturally insensitive videos and insulting comments on social media.

 

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China doesnt care about any groups or other nations sensitivities, why should anyone care about theirs.

So you dont think they were a racist ad & instagram comments were terrible & the backlash is really what is to blame?

F dolcegabbana

Your product will be completely copied by them like everything else ... you will only have a name

The videos were fine, the comments were terrible

China's outbound products for the Middle East and North Africa Zero Quality mark

Yea we dont want to offend poor intellectual property, copyright, and trademark stealing China now do we.

This is going to affect Dolce & Gabbana’s social reputation score in China.

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