Two of the world’s biggest agencies have joined forces after one bought the other in a multi-million-pound deal.Well, it is a pretty big one. Creative Artists Agency’s acquisition of International Creative Management Partners is worth $750 million and is set to change the face of the agency industry.
We will get to the football in a minute but, globally, these two agencies are better known for looking after Hollywood film stars than Bournemouth left-backs. Combined, the two firms have more of a bargaining chip as important figures in the industry clash with the movie studios over how directors, writers and actors make their millions in the streaming age.
TimSpiers How do these guys make money in first place?
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