John Rubio: Metaverse to usher in new era of innovation, and what it means for business

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While the metaverse won’t be built by Meta alone, it is ushering in a new chapter for our company, and we are excited to be part of this journey. TheNextPage2022 PhilSTAR36

can unlock that feeling of being there even if we’re worlds apart. These elements can also be seen in gaming platforms like Minecraft, Second Life, or Roblox, which have proven that you can step into other worlds straight out of our imaginations.Since we changed our company name to Meta and shared our vision for the metaverse, many people have asked us about the potential economic impact of these emerging technologies.

Businesses that truly embrace the creative potential of our platforms won’t only be enhancing their customers’ experience today; they'll also be putting themselves in pole position for the metaverse reality of tomorrow. New technologies are adopted by people first, which creates a domino effect that drives entirely new business models — at Meta, we’ve seen this time and again. So, business opportunities often follow consumer behavior, and the most successful brands in the history of business have evolved and stayed relevant by understanding their customers' changing needs.

Taking your Facebook or Instagram Shop and turning it into a virtual space in the metaverse for people to experience your products and brand just as they would physically in a shop; or car dealers finding new customers if they were to offer virtual test drives in the metaverse that are scheduled on Messenger or WhatsApp.

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