Gaming industry feels squeeze after pandemic boom

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Gaming industry feels squeeze after pandemic boom theSun theSundaily gaming inflation Xbox PlayStation

: In the height of the pandemic, video games offered people solace in isolation. But now that life is slowly returning to pre-crisis normal, and inflation is soaring, gaming companies are feeling the pinch.

Early in the pandemic, “people flocked to Twitch in droves -- streamers and viewers alike,“ said Brandon Williams, who goes by the handle “BWpaco” on the Amazon-owned platform where gamers broadcast video game action. Nvidia, the California-based maker of high-performance graphics cards popular with gamers, recently issued an earnings warning because of “declining revenues in video games.

The rising cost of living from inflation is forcing gamers to make choices with their money, but that doesn’t mean they are abandoning play, the analyst noted.

 

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