A toilet paper company isn’t the first place you’d expect workers to be stressed out, but COVID-19 changed all that. At Who Gives a Crap, panic buying in 2020 saw demand peak at 28 rolls per second.
Who Gives a Crap chief Simon Griffiths in the warehouse. At the peak of the pandemic, the company was selling 28 rolls of toilet paper every second.The aim was to reduce stress levels for staff, but other benefits emerged: Sixty-one per cent of its workers found the initiative helped them become more productive. Now, with business back to normal after the pandemic rush, there’s a slow week at least once every quarter.
“Slow weeks work for some teams, while a different version of slow works for other teams. Our finance team, for example, has just tried a different model, doing slow days throughout the year,” she says.“I get a lot more selfish. None of my standard meetings or deadlines are in there,” she said. “Instead, my calendar is filled with prompts to myself to go deep and focus on some of the meatier projects I’m working on.
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