Tourism planning should reflect market realities

TOURISM is an important economic driver for the Philippines, and with each change of administration, the new tourism secretary and the Department of Tourism launch an enthusiastically ambitious plan to attract more visitors to the country and expand the tourism sector.The current DoT under Secretary Ma. Esperanza Christina Garcia Frasco is no different, but faces much tougher challenges than its predecessors.

4 percent, but air travel demand is not expected to return to 2019 levels until sometime in 2024; domestic demand might recover by mid-2023, with international demand getting back to pre-pandemic levels by late 2024. Here in the Asia-Pacific region, the full recovery is not expected until 2025, with domestic demand returning to its previous level a bit sooner than international demand.

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