I also understand that in business, there are cons to being too ahead of the time, and obviously, you're not the one who's going to capitalize on it the most. You're going to be somebody who changes the game, not your legacy. The people that make the real money are the people who are able to really ride that wave for the mass market. Urban Outfitters can really thank me for that.You need somebody to influence the people that have the money to really be able to take it to the world.
Procell has grown so much. Before, I was wearing a lot of hats in the company, but about a year ago, my fiancée Jessica became my partner and came along. She was a producer and worked on many, many incredible projects and just has a skill set that I never had. That's been able to really allow us to grow, and at the same time that Jessica came along, we were able to acquire the space next door.
So, there's another piece to the business going on behind the scenes, in addition to the vintage storefront? How do the two work together?