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Actor Edward Norton is trying to change how the TV industry measures viewership

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Edward Norton's start-up, EDO, is trying to bring analytics tools to the film and TV industry and help push them deeper into the the digital age. If the technology works, media companies will have better data to inform what shows they should create.

 

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Which companies take viewers’ data?

Ed Norton would make a great Repairman Jack Movie or Lawrence Block Keller movie.

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