How This Latinx Female Founder Is Breaking Barriers, Creating Relatable Narratives In The Music Industry

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Karla Ortiz, founder of Monark Entertainment, focuses on developing relatable narratives, digital marketing campaigns and advertising strategies that drive consumer engagement and artist longevity.

innovative marketing strategies.After 11 years, she decided to expand her marketing prowess in a completely different industry, consumer packaged goods . In 2016, she joined the Munchkin team. Ortiz developed and led strategic digital marketing and branding plans that drove an annual revenue of $300 million for the company’s innovative baby and toddler product line across more than ten categories.

She then pivoted to Vydia as vice president of marketing, supporting marketing efforts for artists, including content, delivery and monetization. Basically, she helped the company establish an audio pipeline. Then the pandemic hit, which gave Ortiz time to reflect on her career. Festival by 88 Rising at Los Angeles State Historic Park on August 17, 2019 in Los Angeles, California. She bootstrapped the company during the launch. By the time she made an official announcement, Ortiz already had a short list of clients ready to work with her, which provided financial security.

Establish three key goals from the start. First, make sure you have a strategy in place. Then, understand the social media platforms you want to utilize and how to represent yourself on them.

 

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Thank you for sharing her incredible story! FemaleLeaders

What does latinx mean? At least this one is actually female…

*latina: a female from Latin America

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