PODCAST | Tiktok — the new frontier for business marketing

  • 📰 BDliveSA
  • ⏱ Reading Time:
  • 12 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 8%
  • Publisher: 63%

Business News News

Business Business Latest News,Business Business Headlines

Mudiwa Gavaza is joined by Scott Thwaites, head of Africa and Turkey at TikTok for Business

Thwaites says one of the biggest trends in the space is the current generation of young people — referred to as Gen Z — tend to dislike and avoid advertising online. In addition, research has found that about half of this particular cohort tends to have software on computers and smart devices that blocks ads.

Thwaites says part of the reason for the success of advertising on TikTok is the entertaining nature of content that includes promotional material. In other words, young people find promotional content on the app to be enjoyable.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 12. in BUSİNESS
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Some months back I had no way of taking care of my kids , had no job or money also struggling through the pandemic,so I decided to try Bitcoin trading with the help of Allison_Grillo I was able to earn R130,000 now am financially stable.

Business Business Latest News, Business Business Headlines