Clickatell recently released its Chat Commerce Trends Report: Travel Edition, looking at what customers desire from travel companies.It highlights the importance of mobile messaging among Gen Z, Millennial and Gen X customers.
To that end, the survey found that 87 percent of consumers prefer to use mobile messaging to communicate with travel companies. While we do not have a breakdown in terms of the different age demographics of the respondents, it looks like this high percentage is driven by Gen Z, Millennial and Gen X consumers.
“Gen Z, Millennials and Gen X also all place mobile messaging as their top method of communication with travel brands, showcasing that younger generations are the most inclined to interact with brands via mobile,” it adds.