Cross Genetics
As National Hispanic Heritage Month continues, we connected with Torres to learn more about her start with Cross Genetics, her favorite musician, and how Denver's cannabis scene can better connect with Hispanic communities.It all started on a cold morning in January 2013, while I was sitting at home with my family, trying to figure out a name for a cannabis dispensary that I dreamed I would own one day. It wasn’t only a dream, though.
Producing your own product helps. Here at Cross Genetics, we are fully integrated: We grow our own flower, process our own concentrates, and cater to both recreational and medical markets, as well as offer extended plant count options. From top to bottom, we are able to stay self-reliant and create our own prices. In an uncertain market, we can guarantee our quality, prices and inventory.
Have you seen Latinos make a mark on the cannabis industry in Colorado? Are there any brands representing the heritage?What can Denver cannabis businesses do to better connect with the local Hispanic community?