industry? It’s no secret that it’s an industry that’s historically failed to cater to the needs of women of colour, and as a result there was a lot of work to be done to tackle the inherent racism that still exists – despite the fact that a recent report showed that Black women are more likely to spend nine times more than their non-Black counterparts on hair care.
However, there’s been tremendous change in the last ten years: not only have women of colour have gone out of their way to steer for change due to racial profiling and micro-aggressions they’re faced with in stores when purchasing, but there’s progression in terms of the availability Afro-Caribbean products. Instead of being confined to places like PAKS, I can now purchase my favourite hair gel Tesco – something my 16-year-old self would never have believed.
And in a world where racial inequality and injustices still exist, and where a lack of change and racial tension is still prevalent, it’s important to celebrate the pioneers that have opened doors for us. Challenging what was perceived as the norm and breaking cultural barriers, I’m paying homage to these four women in the British hair care industry who’ve made it their mission to fight for inclusivity and build a welcoming space for everybody.
The subscription service has a variety of new products to discover each month, and for me it makes wash day easier. Donaldson has also created a safe space for women of colour, which not only reinforces the sisterhood that exists and helps us celebrate our authentic selves, but it’s also striving to educate consumers and making Black British and Black European culture visible to multinational brands who, for so long, have overlooked them.