Remy Cointreau to enter perfume market at $7,700 a bottle

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PARIS - Known for its prized Louis XIII cognac, Remy Cointreau (RCOP.PA) is entering the luxury fragrance market with the launch of Maison Psyche, an upscale perfume house that will sell scents starting at 5,500 euros (S$7,700) a bottle. The French spirits group will draw on its experience in blending and ageing spirits, as well as marketing to high end...

Reuters

The new business could be “potentially strategic,” Remy Cointreau chief executive Eric Vallat told Reuters. The move comes as the luxury industry doubles down on serving wealthier clients who can still afford to splash out on high end goods despite rising inflation. Remy Cointreau's Maison Psyche was born from the collaboration of Baptiste Loiseau, Cellar Master of Remy Martin and Sophie Labbe, Principal Perfumer of Switzerland's fragrance group Firmenich.

 

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