– the inclusive denim brand – back in 2016. Since then, the label has branched out into outerwear, swim, elevated basics and even size-inclusive heels.
In light of wanting to be as inclusive as possible, Good American features real people as the face of the brand. The #GoodSquad initiative is an open casting to find these new faces. 'We’ve just launched our 5th annual open casting and it’s our biggest one yet. Thanks to Zoom, we’re holding our first-ever virtual casting which means anyone, anywhere can apply to become a member of the Good Squad', says Grede.
If you want to be a model for the spring/summer 2023 clothing campaign, all you need to do is submit your application . And Grede tells us you can also now audition in London. 'The open casting will be in Selfridges, which is going to be incredible. I always love coming back to my hometown, but it’s particularly special when it’s for something that I’m so proud of.'